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World's Ugliest Color Is Being Used To Discourage Smoking
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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
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In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive-brown shade often called the “world's ugliest color.” The color was chosen after research found
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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus
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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C,
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Pantone 448 C, empirically the worst color in existence : r/FUCKYOUINPARTICULAR
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Stylewatch: Is Pantone 448C really the ugliest colour in the world? | Fashion
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